About Us

Founded by friendly and experienced stylists, sister duo Adella and Hannah Greenwood launched their beach side boutique Grace & Willow in the spring of 2012.

Fast forward a decade, with a loyal customer following, a strong presence on social media and a high demand from our local and interstate customers - We are excited to be able to offer everyone a platform for all to shop via our E-Boutique www.graceandwillow.com – An exciting extension of our coastal store location in Williamstown, Victoria.

We believe Grace & Willow reflects every girls dream closest – Showcasing all your favourite and highly sought after brands including Amelius, American Vintage, BINNY, Blanca, Brave &True, Estilo Emporio, Kip & Co, James Smith, Free The People, Significant Other, S/W/F, Sage x Clare and Veja just to name a few...

Each season Grace & Willow carefully and personally select our favourite collections from each of our selected designers to ensure we are delivering what our customers want; Unique and on trend must have season pieces!

Our Instagram gives a great insight as to what inspires us on a day to day basis. Along with daily uploads of our newest arrivals, fashion inspired quotes and most importantly sneak peeks as to what’s landing in store – be sure to jump on and follow @graceandwillow to keep updated.

Happy Shopping!!

Love Adella, Hannah and Team Grace + Willlow xx